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How do airlines allocate resources to social media? [INFOGRAPHIC]
There is now plenty of evidence as to how airlines perform in social media but less is known as to how they manage the channel as part of their wider marketing and PR strategy. Thanks to the folk at...
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How airlines use Twitter – May 2011 [infographic]
AirAsia has swung into second place as the global airline on the receiving end of the most messages from Twitter, although is still far behind leader Delta. The pair and Brazilian airline TAM captured...
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How airlines use Twitter – June 2011 [infographic]
Southwest Airlines moves into second place as the global carrier with the most mentions, according to the latest report ranking activity by airlines on Twitter. The US-based low cost carrier was...
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How airlines use Twitter – July 2011 [infographic]
New entry into the list of airlines receiving the most mentions on Twitter, with JetBlue replacing rival Southwest and AirAsia moving up to second behind Delta. The most active, in the latest monthly...
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The future of consumer loyalty in travel is social media
Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel. Some factoids to...
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Where are travel brands concentrating their efforts in social media?...
Simpliflying spent some time analysing the data from a recent EyeforTravel report understand how travel companies are approaching social media in 2012. Here are some interesting findings from the...
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Eight steps to driving results for travel brands from the new Facebook timeline
NB: This is a guest article by Marco Serusi, a Spain-based community engagement executive with SimpliFlying. Those of us who work with Facebook Pages are already used to the incessant changes that...
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Innovative ways airlines are using the new Facebook Timeline
NB: This is a guest article by Marco Serusi, a Spain-based community engagement executive with SimpliFlying. We recently talked about the Eight steps to driving results for travel brands from the new...
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Delta wins out in Twitter response times analysis
Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations. Such is their presence on Twitter that...
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Airports and social media – channels, use and service [INFOGRAPHIC]
Airports – perhaps more than any other area in travel – are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information. There are countless...
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BalticMiles crowdsources loyalty programme partners and rewards
BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level. The...
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Lessons learned in social media: How Vueling should have dealt with the...
NB: This is a guest article by Marco Serusi, a Spain-based engagement executive at airline and airport strategy firm SimpliFlying. News in social media spreads fast, meaning we continuously remind our...
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What do airlines really know about using social media in 2012?
Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Despite the relatively small sample size, the report...
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Airports plan social media spending boost [INFOGRAPHIC]
Following on from its studies into airlines’ social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel. The bottom line is that about 40%...
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Beyond the recipes and cats, how airlines and airports can also use Pinterest
NB: This is a guest article by Marco Serusi and Shubhodeep Pal at SimpliFlying. Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the...
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Social media is dead – airline marketing in 2013 all about connected...
NB: This is a guest article by Shashank Nigam, CEO and founder of SimpliFlying. Let’s face it – social media is dead. There are over 200 airlines on Twitter today, for example, and the space is...
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Airlines on Pinterest: in-depth look reveals a bit of a graveyard
NB: This is a viewpoint by Marco Serusi, a Spain-based engagement executive at airline and airport strategy firm SimpliFlying. Pinterest was one of the star social networks of 2012. Countless articles...
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10 best airline uses of Instagram
Facebook surprised everybody in 2012 when it purchased Instagram, the photo-sharing app (which now shares videos, too) for a jaw-dropping $1 billion. The reason behind this purchase was simply the...
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